Brandon Tone is a creative problem solver. Brandon has worked as a versatile and perceptive professional with teams in both agency and in-house environments and as an independent contractor. He is adept at communicating with and understanding clients to discover cohesive, strategic solutions. Brandon has a proven track record of accomplishing business objectives while positively impacting bottom line.
Brandon is seeking new opportunities to further diversify his skill set, specifically in digital media, research, and strategy, where he can bring his creative experience to an evolving human-centered landscape.
Created branded environment and visual story for a Chicago media and technology college reducing cost-per-head by 11%
for recruiting new students as well improving experience for enrolled students. Provided strategy and planning for future phases of
development. Presented pitch deck to stakeholders, worked with outside fabricators and internal marketing directors in
meeting a 40k budget and 3 week turnaround from pitch to installation.
Conducted interviews, gathered and synthesized qualitative data and provided insights to a business transformation team.
Developed personas to inform an implementation strategy of a major computer systems change in a manufacturing environment.
Optimization of Digital Content
Redefined eCommerce site architecture to optimize for mobile, more logically organize content, eliminate redundancies,
and improve user experience by conducting a content audit of existing site. Efforts including restrategizing social media and email marketing lead to a 12% increase in conversion. Reduced marketing spend by
Worked with Director of IT to develop a high-level redesign of IT Systems Architecture to educate global GMs. Created as
a presentation deck of existing and future state IT systems and SAP architecture. Deck was later integrated into new hire
Brand, Identity Development, and Visual Design
Developed brand standards, use, and communication guidelines for company's second largest account ($3M).
Redesigned over 200 pieces of existing patient, payer, provider, and internal communications and interactive sales aids to support
merger; provided continued support beyond completion of initial contract. Awarded internally and named AOR for work performed.
Project Management and Tracking
Tracking billable hours and managing client expectations; submitting invoices and expenses accordingly.
Working with teams to scope and create pitch decks, SPROs, and SOWs for clients.