Professional Experience

Problem Solving & Troubleshooting

  • Redefined eCommerce site architecture to optimize for mobile, more logically organize content, eliminate redundancies, and improve user experience by conducting a content audit of existing site. Efforts lead to a 28% increase in conversion across all channels and an increase in eCommerce transactions by 33% and revenue by 51%. Reduced marketing spend by $24,000 annually.
  • Worked with Director of IT to develop a high-level redesign of IT Systems Architecture to educate global GMs. Created as a presentation deck of existing and future state IT systems and SAP architecture. Deck was later integrated into new hire on-boarding education.

Communication & Storytelling

  • Created branded environment and visual story for a Chicago media and technology college reducing cost-per-head by 12% for recruiting new students as well improving experience for enrolled students. Provided strategy and planning for future phases of development. Presented pitch deck to stakeholders, worked with outside fabricators and internal marketing directors in meeting a 40k budget and 3 week turnaround from pitch to installation.
  • Conducted interviews, gathered and synthesized qualitative data and provided insights to a business transformation team. Developed personas to inform an implementation strategy of a major computer systems change in a manufacturing environment.

Brand, Identity Development, and Visual Design

  • Developed brand standards, use, and communication guidelines for consultancy's second largest account ($3M). Redesigned over 200 pieces of existing patient, payer, provider, and internal communications and interactive sales aids to support merger; provided continued support beyond completion of initial contract. Awarded internally for work and named Agency of Record by client for work performed.

Project Management and Tracking

  • Partnering with Solution Owners to prioritize, manage scope, and budget project hours.
  • Tracking billable hours and managing client expectations; submitting invoices accordingly.
  • Working with teams to scope and create pitch decks, SPROs, and SOWs for clients.

Skills

  • Creative Problem Solving
  • Interpersonal Communication
  • Critical and Design Thinking
  • Brand Systems and Guidelines
  • Expert in Adobe CC & PPT
  • Visual Communication
  • Excel/Pivot Tables
  • HTML & CSS
  • Presentation Design
  • Strategy Development
  • Basic Google Analytics
  • Copy Writing & Editing
  • File/Version Management
  • Research Synthesis

Get in touch

I look forward to hearing from you!

Feel free to email me, or connect on LinkedIn!

brandonp.tone@gmail.com